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Products will be available at Tough Mudder Recovery Stations at select races in 2024.
May 22, 2024
By: Lianna Albrizio
Icy Hot has been named the official topical pain relief of global extreme fitness brand Tough Mudder US and Canada.
As an official partner, Icy Hot – part of the Sanofi Consumer Healthcare portfolio – will offer its portfolio of topical pain relief products to participants at select Tough Mudder events throughout 2024.
“We are thrilled to have Icy Hot – the leader in topical pain relief – as the newest partner of Tough Mudder US and Canada,” said Brian Cox, director of global partnerships at Tough Mudder. “Tough Mudder and Icy Hot share a passion for taking on adventure and the importance of resilience to make it through any obstacle or adversity. Through this partnership, Icy Hot products will be available at Tough Mudder Races, and The Mudder Nation will now have the best fast-acting relief to fuel their fitness and wellness routines and continue conquering our Tough Mudder courses.”
Icy Hot representatives will be on hand at the Mudder Village Festival at select Tough Mudder events to provide product recommendations for participants to aid them in post-race recovery. Products available will include Icy Hot No Mess and the new Icy Hot Massaging Balm. The partnership with Icy Hot will also be incorporated on Tough Mudder’s digital platforms and social media channels.
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